Project Introduction
Thynk Google Media partnered with Primo TV to strengthen its online presence and expand engagement among its core viewers – families and young Hispanic audiences who seek culturally relevant, bilingual entertainment. The initiative focused on transforming Primo TV’s digital ecosystem by modernizing its website, improving search engine discoverability, and amplifying brand visibility through social media. The goal was to drive more visits to the site, increase audience interaction with show content, and build a stronger connection between viewers and the Primo TV brand in the competitive kids and teens entertainment space.
Project Objectives
1. Enhance Website Visibility:
Improve search engine performance so target audiences can easily find Primo TV content and show schedules.
2. Boost Website Performance:
Redesign web pages to improve user experience, making show discovery and engagement intuitive and enjoyable.
3. Grow Organic Traffic:
Implement on‑page and technical SEO best practices to increase monthly organic visitors.
4. Elevate Social Media Engagement:
Strengthen Primo TV’s presence on key platforms with creative content that resonates with families, kids, and teens.
Project Results
Through strategic website improvements, SEO, and social media campaigns, Primo TV saw measurable improvements across key digital metrics:
- Total Sessions: Increased by 46.39% (1,969 vs. 1,345)
- Engaged Sessions: Increased by 36.91% (1,187 vs. 867)
- Event Count: Increased by 29.61% (7,766 vs. 5,992)
- Organic Search Sessions: Increased by 35% (1,026 vs. 760)
- Direct Sessions: Increased by 83.8% (522 vs. 284)
- Organic Engaged Sessions: Increased by 35.62% (731 vs. 539)
