Project Introduction
Thynk Google Media collaborated with GoldenTV to refine its digital ecosystem and support audience growth for its streaming platform. The focus of the project was to create a polished website experience, improve search visibility, and build a strong social media footprint that reflects GoldenTV’s content offerings and creative vision. By aligning design, SEO, and social media efforts, we worked to help GoldenTV reach wider audiences and strengthen its digital identity.
Project Objectives
1. Improve Search Discoverability
Enhance keyword targeting and on-site optimisation so GoldenTV appears more prominently in relevant search results.
2. Upgrade Website Experience
Develop a fast, intuitive, and visually consistent website that makes content exploration simple and engaging.
3. Grow Audience Engagement on Social Platforms
Use platform-specific content strategies to increase reach, interaction, and brand recognition.
4. Create a Consistent Digital Brand Presence
Ensure cohesive messaging and visual consistency across the website and social media channels.
Project Results
The digital initiatives delivered meaningful improvements across visibility, engagement, and brand awareness for GoldenTV.
- Total Sessions: Increased by 107.94% (9,318 vs. 4,481)
- Engaged Sessions: Increased by 116.58% (4,977 vs. 2,298)
- Event Count: Increased by 150.8% (18,554 vs. 7,398)
- Organic Search Sessions: Increased by 144.17% (2,869 vs. 1,175)
- Direct Sessions: Increased by 207.71% (3,471 vs. 1,128)
- Organic Engaged Sessions: Increased by 149.61% (1,922 vs. 770)
